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FBL Sport is Stepping Up the Game with an Upcoming Collection for Women Athletes

Updated: May 6

Basketball has long been a game of passion, skill, and camaraderie. From the earliest days of the sport, women have stepped onto the court with the same dedication and drive as their male counterparts. However, there's been a longstanding issue hiding in plain sight: the lack of basketball shoes designed specifically for female athletes. 

Disparity in basketball shoes for men and women athletes: 

A recent study by Nicole J. Demby sheds light on this issue, revealing that while women make up over a quarter of the basketball community, less than 1% of all basketball shoes sold are female-specific. This startling statistic highlights a significant oversight in the sports industry, where the majority of basketball footwear is tailored to fit men. 

One of the major problems identified in Demby's research is the practice known as "shrink it and pink it." This refers to the common approach of simply scaling down an existing men's shoe and giving it a feminine colourway. While this may seem like a quick fix, it fails to address the unique anatomical differences between men's and women's feet. 

The consequences of this oversight are not trivial. Playing in shoes designed for men can lead to discomfort, decreased performance, and even injury. In fact, the research suggests that the gender gap in ACL injuries in basketball may be exacerbated by the lack of proper footwear for female athletes. 

FBL empowers women athletes to succeed: 

Recognizing the need for inclusivity and accessibility, Fantasy Ballers League (FBL) has made a bold move to address the footwear disparity in basketball by advocating for brands to prioritise the needs of female athletes in both product design and development. By actively engaging with female basketball players and collaborating closely with a talented female Australian athlete, in addition to designers and engineers, FBL has developed a range of basketball shoes meticulously crafted to suit women's feet. These shoes not only prioritise comfort and performance but also take into account the unique biomechanics of female athletes, aiming to reduce the risk of injuries. 

The anticipation surrounding FBL's collection launch is palpable. For female basketball players everywhere, this represents a significant step towards equality on the court. No longer will they have to settle for ill-fitting men's shoes; instead, they can look forward to footwear that is designed with their needs in mind. 

As we eagerly await the launch of FBL’s new collection, let us celebrate this milestone in the journey towards inclusivity and accessibility in sports. With each step forward, we come closer to a future where every athlete, regardless of gender, has the opportunity to thrive and succeed. 


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